Everyone's favourite Mauritian restaurant, Manzé, launched their new sister bar, Boire, in October 2025. We helped them spread the good word, as well as coming on board to capture content for both Boire and Manzé's social channels. Lofi video with a lot of heart.
We absolutely love working with Into It - the energy their team brings to all aspects of our SM management is immeasurable! No brief is too big or small, and they’re always sure to bring their unique energy and creative input to every shoot. The perfect amount of professional and fun, we just love them all.
Nagesh Seethia
Founder
Into It worked with Raymond (the beating heart of Dua) to overhaul the venue's socials. Dua opened with a bang earlier this year, and he wanted to revamp the look and feel of organic channels. We art directed, executed, shot and edited a suite of images with photographer Phillip Huynh, creating the content that will make up the next 6 months of socials for Dua, as well as handing over the tools and concepts for Dua to execute ongoing content in-house.
We were brought into the fold to help proof, shape and bake Magma's socials to meet the level of their transcendental pizzas. Working mostly with lofi video content along with some graphic design output, Magma's looking better than ever.
Suupaa, Cremorne's very best konbini, launched a new quarterly dispatch called The Register. It's their outlet for a whole lot of information, musings, and creative content. Additionally, Into It were brought on to create organic content for Suupaa, focusing on lofi through a discerning lens.
Into It brought an editorial sharpness to The Register that elevated the whole project. They took Suupaa’s world - equal parts snacks, culture, and chaos, and translated it into words with clarity, wit, and cultural edge. The result is an editorial style that feels unmistakably Suupaa.
Stefanie Breschi
Director
If you have been to university in Melbourne in the last 10 years, there's a good chance that you owe your life to Standing Room's coffee. Their approach to coffee revolutionised the campus experience. No more will you settle for a sub-par too-frothy latte. We've been running the social media, PR and marketing for Standing Room, helping them launch a new store, new branding and more.
Into It have had a huge impact on Standing Room in 2025. They’ve pushed our content in a direction we couldn’t have achieved ourselves, whilst maintaining a clear, fun and impactful voice. Sales are up, impressions to our socials are up, and we couldn’t be happier.
Thomas Kelly
Founder
Into It curated and hosted a 10-day long launch event on Johnston St to bring Marionette's new Elderflower Liqueur into the world. Collaboration was key
We love high quality, organic meat, and we love family businesses, so working with Hagen's Organics is a no-brainer. We have been running social media channels (content creation, copywriting and captions), email marketing, PR and campaign management for Hagen's Organics, and run some pretty great campaigns along the way.
Conferre Group (the brains behind Tipo 00, Osteria Ilaria, Grana and Figlia) launched their newest restaurant in 2025 – Harriot. A departure from their usual Italian fare, Harriot is a classed-up bistro leaning French fine-dining with a focus on seasonal produce cooked over fire. To help Harriot make a splash, Into It ran the full PR rollout campaign, targeting key publications and media, and generating a very healthy buzz in Harriot's crucial first moments.
Great communication, efficiency, collaboration and creativity in everything they do. That's team Into It.
Luke Skidmore
Conferre Group Director
Not your average ice-creamery, Kōri love to push the limits of what can be scooped. Kōri Ice Cream is the creation of ex-Coda chef Joane Yeoh and co-founder of South Yarra patisserie Luxbite Bernard Chu. Recently, they launched a collaboration with Iyoshi Cola, a very cool Organic Cola biz absolutely popping off in Tokyo and beyond. Because we can't resist a good thing, we had to tee up a little ice cream float situation. High-res and lofi, plus PR and marketing.
Julia Busuttil Nishimura, FKA Julia Ostro, wanted a fresh approach to the launch strategy for her newest book, Good Cooking Every Day. We rolled out PR and socials, and curated a series of videos showing where Julia shops. Costante Imports, Mediterranean Wholesalers, the sorts of places you'd go when you need a bit of everything plus a lot of olive oil. Into It additionally ran a high-res photo shoot for the book, as well as PR and socials for Julia's popup at the Australian Open.
Claire and Daisy are simply incredible to work with. The dialogue is always open and honest with no ego. They work in a way which makes you feel supported but also challenged and have helped me to diversify and strengthen my brand.
Julia Busuttil Nishimura
Into It helped one of the city's smallest restaurants make a big splash. Launch PR rollout and high-res photo shoot as well as a bit of lofi video content to help spread the word far and wide about this tiny restaurant in one of the city's oldest bluestone buildings.
Working with Into-it, made our opening a lot less stressful and started us off on a great path to launch our vision for our restaurant. Claire and Daisy are super professional and super fun at the same time, perfect combo.
Mark Hannell
Chef/Owner
Irrewarra Bakery have been kneading, shaping, proofing and baking their way into our hearts and mouths for a long while now. Despite their ever-growing scale, everything is done very traditionally in the bakery. Our content strategy with Irrewarra puts their artisanal foot forward, showcasing the people behind the loaves, and the surprisingly quaint bakery producing your favourite bread, granola and biscuits.
Goldi's socials needed a bit of love on the organic side of things. We helped out with bits and bobs, drizzling where we saw fit, and ran a few fun campaigns. Christmas with Annalies Bracadisano (aka Peaches La Creme) and a new series – Goldi Cooks – focused on chefs around town and how they use Goldi Olive Oil.
The Into It team helped us imagine what we could be doing with our socials and then had the talent to follow through and execute on that, always doing so with creativity and enthusiasm. They really care about the world we work in, about working with and expanding upon our brand, nurturing relationships with other foodies, bringing new ideas to the table, and most of all about having fun and getting results.
Michael Percel
Goldi
Into It ran content creation, socials, PR, email marketing, strategic partnerships and collaborations, event ideation and management for Maker & Monger. Maker & Monger are one of Melbourne's most well-known and knowledgeable cheesemongers, and our goal was to get their audience as excited about cheese as the team selling it.
After capturing hearts and minds city-wide with their distinctly square donuts, Hector's decided to try their hand at opening a dedicated bakery. The new Richmond location now handles baking the sourdough bread used across all Hector's locations for their toasted sandwiches, as well as sweet treats you know and love – plus some new faces. Into It handled the PR rollout and media outreach for Hector's Bakery.
"Daisy and Claire don't have a formula that's one-size-fits all. It's about understanding and authenticity. I trust them with our brand because I know they love it. They're constantly dining with us and always have been. They're hospitality people. Real hospitality people. They understand longevity, which is rare. None of this flash in a pan stuff."
Dom Wilton
Owner, Hector's Deli
Billy Van Creamy took the ice cream world by storm, going from tiny food truck operation to full fledged store in the blink of an eye. We helped out with some fun campaigns, including collaborations with not only our favourite Peaches La Creme, but also the king of indie heartbreak anthems, Bon Iver. We also made a fun Easter egg hunt which saw huge results cross-platform.
Into it is pitch perfect on all fronts. They nail every brief in delightful and unexpected ways and are the loveliest bunch of humans to boot – best in the bizz hands down! Getting to work with Into It is like a holiday. Claire, Daisy and Emma deliver fresh and creative content, sometimes with a ridiculously tight turn around! We have complete trust they're gonna hit it out of the park and it's 10/10 every time. Thanks Into It Angels.
Morgana Robb
What's got eight legs and natural energy thanks to pure Ilex paraguariensis? That's right, a Matéo Spider! We tea-ed up (get it?) three collaborations between key figures and Matéo and tasked them with creating their takes on the classic spider. The results were electrifying.
The Into It team helped us imagine what we could be doing with our socials and then had the talent to follow through and execute on that, always doing so with creativity and enthusiasm. They really care about the world we work in, about working with and expanding upon our brand, nurturing relationships with other foodies, bringing new ideas to the table, and most of all about having fun and getting results.
Mateo Soda
